Advertising-Creating Demand Advertising is one of the elements of promotion mi by which the marketer provides the information about the product or the services to the public. The basic purpose of Advertising is to persuade the public to buy the product. Many elements in our daily life are as pervasive as advertising. Whatever we do, wherever we do, we encounter advertising at least one of its many forms. We cannot go through a newspaper , listen to the radio or watch television , hearing or seeing some advertisements or commercials. We see the billboards, on buses, in trains, in magazines, on items, some items are aimed at influencing us while other make us aware of advertiser's products. Advertising is a powerful tool in moulding our attitudes and our behaviour towards products, ideas, and services. "Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services through mass media by an identified sponsor." F...
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