Models of Advertising According to Ronald Burman: "Advertisements do more than inform or persuade. Advertisements help to change the feelings and opinions of the customers with the help of Advertising and media we receive an enormous amount of silent information, how to act in relation to people property and ourselves. And that information is a barometer to social change. The different models of advertising which are developed to explain how consumers may pass through various stages in eliciting some behaviour are as follows: Lavidge and Steiner Hierarchy-of-Effects Model Exposure and Familiarity Model Response Hierarchy Model Low Involvement Learning Model Cognitive Response Model The Elaboration Likelihood Model (ELM) Lavidge and Steiner Hierarchy-of-Effects Model Lavidge and Steiner Model Advertising delivers relevant to the target audience and by changing mental stats, it can make people purchase the product. Various c...
The communication with the users of a product or service is Advertising. In today's world, Advertising is done by every possible media to get it's message through. Advertising by television, print (newspaper, magazine, journal etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people.