Educational blog

Tutorial 1 What is Advertising  Advertising:  The communication with the users of a product or service is Advertising . In today's world, Advertising is done by every possible media to get it's message through. Advertising by television, print (newspaper, magazine, journal etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people. Advertisers and Media An Advertising media is means or vehicle, which is used to carry out advertising messages fro the sender to the intended receiver. It is a means through which an advertising message or information is passed on to the perspective of customers , readers, viewers, listeners or passers-by. To reach the people who are potential buyers of the product media provides the opportunities. The basic purpose of Advertising is not merely informing people about the product or service but to persuade t...

Models of Advertising According to Ronald Burman:  "Advertisements do more than inform or persuade. Advertisements help to change the feelings and opinions of the customers with the help of Advertising and media we receive an enormous amount of silent information, how to act in relation to people property and ourselves. And that information is a barometer to social change. The different models of advertising which are developed to explain how consumers may pass through various stages  in eliciting some behaviour are as follows: Lavidge and Steiner Hierarchy-of-Effects Model Exposure and Familiarity Model Response Hierarchy Model Low Involvement Learning Model Cognitive Response Model The Elaboration Likelihood Model (ELM)  Lavidge and Steiner Hierarchy-of-Effects Model Lavidge and Steiner Model Advertising delivers relevant to the target audience and by changing mental stats, it can make people purchase the product. Various c...

About me Welcome to my About me page. My name is Manisha Barod and I am a full-time blogger and author of the blog called Educational Blog. This is an Educational blog. I guess you are here because you want to know a bit about me. I persuade MBA from Chameli Devi Institute of Professional Studies, Indore. I live in Indore, India. And, now I am doing what I've dreamed of doing-being my own boss working from home, doing what I love to do for a peaceful living. If you have any questions or suggestions please do not hesitate to contact me.

Advertising-Creating Demand Advertising is one of the elements of promotion mi by which the marketer provides the information about the product or the services to the public. The basic purpose of Advertising is to persuade the public to buy the product. Many elements in our daily life are as pervasive as advertising. Whatever we do, wherever we do, we encounter advertising at least one of its many forms. We cannot go through a newspaper , listen to the radio or watch television , hearing or seeing some advertisements or commercials. We see the billboards, on buses, in trains, in magazines, on items, some items are aimed at influencing us while other make us aware of advertiser's products. Advertising is a powerful tool in moulding our attitudes and our behaviour towards products, ideas, and services. "Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services through mass media by an identified sponsor." F...

Tutorial 1 What is Advertising  Advertising:  The communication with the users of a product or service is Advertising . In today's world, Advertising is done by every possible media to get it's message through. Advertising by television, print (newspaper, magazine, journal etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people. Advertisers and Media An Advertising media is means or vehicle, which is used to carry out advertising messages fro the sender to the intended receiver. It is a means through which an advertising message or information is passed on to the perspective of customers , readers, viewers, listeners or passers-by. To reach the people who are potential buyers of the product media provides the opportunities. The basic purpose of Advertising is not merely informing people about the product or service but to persuade th...